Eastern Communications Brings Its Business-Grade Internet and ICT Tools to General Santos City

 

 General Santos City welcomes new telco and ICT service provider, Eastern Communications.

Eastern Communications, the Philippines’ pioneering telecommunications and ICT solutions
provider, further expands its footprint in Southern Mindanao with the official launch of its
services in General Santos City. The milestone was celebrated through its signature Via
Eastern event held at the Grand Summit Hotel on August 12, 2025, marking a new chapter of
growth for the country’s “Tuna Capital” and most populous city in the Soccsksargen region.

General Santos City Councilor Michael Pacquiao gives his welcome message at Eastern Communications' Grand Launch event in GenSan.

"This partnership opens new doors for our businesses, government, and communities, allowing
us to connect better, work smarter, and innovate faster. We look forward to collaborating with
Eastern Communications in building a more inclusive, progressive and future-ready GenSan,"
said General Santos City Councilor Michael Pacquiao.

General Santos or GenSan is poised for rapid development, ranking 15th nationwide and 3rd
among highly urbanized cities in Mindanao in the 2024 Cities and Municipalities Competitiveness Index (CMCI). CMCI is an annual assessment by the National Competitiveness Council and USAID that measures economic dynamism, government efficiency, infrastructure, resiliency, and innovation. The larger Soccsksargen region was also ranked as the 10th in Gross Regional Domestic Product (GRDP) growth among 18 regions in the Philippines, signaling strong potential for digital and  economic advancement.

Eastern Communications receives a warm welcome from General Santos City and support from GenSan business chambers, 

ICT organizations, media friends and government officials
 

Bridging the Digital Divide in Southern Mindanao

General Santos City hosts six of the country’s seven tuna canneries, employing over 200,000  individuals and serving as a key driver of the Philippines’ fishery exports. To support this thriving
industrial hub, the government-led Philippine Fisheries Development Authority (PFDA) has
initiated the rehabilitation of the General Santos Fish Port Complex, further strengthening the
city’s vital contribution to the industry.

Eastern Communications’ arrival in the city aims to support this progress by enabling the digital
transformation of businesses with cutting-edge connectivity and ICT services. These digital tools
have the potential to transform the way Mindanao’s MSMEs serve their communities and drive
inclusive progress. However, this potential can only be realized if the necessary infrastructure is
in place.

According to the Department of Information and Communications Technology (DICT), a major
hurdle remains: many areas in Mindanao still lack sufficient internet access. While research
recorded that over 50 million Filipinos nationwide are online, the numbers are significantly lower
when it comes to Mindanao. This means that expanding internet infrastructure will be the
foundation for any meaningful digital transformation in the region. Without it, progress will
remain out of reach.

The entry of new telco players like Eastern Communications gives hope for better quality of
connectivity in the long run. Eastern will now provide GenSan-based enterprises with advanced
digital solutions, including business-grade connectivity through Eastern Fiber 1 and Internet
Direct Service (IDS) to support local retailers, manufacturing industries, emerging IT-BPM
ventures, tourism and agricultural sectors, in boosting productivity and global competitiveness.
In agriculture, Eastern’s enterprise-grade internet is critical to support agritech applications such
as cloud-based platforms, agricultural robotics, and automated machinery, helping farmers
monitor crops, predict weather, and grow more successful harvests.

Meanwhile, for GenSan’s canning companies and smart manufacturing, business-grade internet
is vital for canneries who want to meet international standards and expand to global markets.
Reliable, high-speed connectivity enables real-time inventory tracking, smart aquaculture
operations, seamless coordination across production lines, and efficient logistics and export
operations such as blockchain-based traceability systems.

Backed by its recent network infrastructure expansion, the Philippine Domestic Submarine
Cable Network (PDSCN), Eastern Communications continues to build digital resilience and
drive inclusive growth in the country, one city at a time.

To learn more about Eastern Communications’ dedicated internet, cloud, cybersecurity, and
other ICT solutions, visit www.eastern.com.ph or contact 0919-081-7788 or 0917-300-7788.

###

About Eastern Communications:

Eastern Communications, the Philippine premier telecommunications company, and ICT

solutions provider, has provided reliable connectivity and advanced business tools to

enterprises and emerging businesses for over 145 years. The company offers custom solutions

from an extensive portfolio of services that include Connectivity Solutions, Network Solutions,

Security Solutions, Cloud and Data Center Solutions, and Business Applications. It continues to

be the solutions partner of choice for the biggest industry players in the country through its

unique brand of "High Tech" and its "High Touch" service.