Alsons Dev Announces Leadership Succession with Jolla Soriaga as VP and GM
Alsons Development and Investment Corporation (Alsons Dev) has appointed Jolla A. Soriaga as Vice
President and General Manager, effective November 1, 2025. She succeeds Eric D. de la Costa, who has retired after 26 years of dedicated service. The leadership transition underscores Alsons Dev's continued commitment to operational excellence and organizational strength.
President and General Manager, effective November 1, 2025. She succeeds Eric D. de la Costa, who has retired after 26 years of dedicated service. The leadership transition underscores Alsons Dev's continued commitment to operational excellence and organizational strength.
Soriaga brings with her over 25 years of experience within Alsons Dev. She has taken on progressive leadership roles in business development, contributing to the successful delivery of flagship residential and mixed-use projects such as Las Terrazas, Northcrest, Fernwood, Wood Lane, Eden Ridge, and Northtown. Before her appointment, she served as Assistant Vice President for Business Development and Operations. In her new capacity, Soriaga will oversee the company’s day-to-day management, strategic initiatives, and governance.
Her appointment comes as Eric D. de la Costa concludes a remarkable tenure with the company. He began his career with Alsons Dev in 1995 and rose from consultant to Vice President and General Manager. Under his leadership, the company broadened its footprint and product mix with the launch of Northtown, Alsons Dev’s first township project; Nurtura, Alsons Dev’s mid-cost housing brand; and Avia Estate, a major township development in Sarangani. His guidance and people-centered approach have shaped the organization and its culture over the years.
As the company ushers in this new chapter, Alsons Dev expresses its gratitude to de la Costa for his invaluable contributions and extends its full confidence to Soriaga as she takes on her new role, continuing the company’s mission of building vibrant, sustainable communities.
To learn more about Alsons Dev and its developments, visit https://alsonsdev.com/
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About Alsons Dev
Alsons Dev is a leading real estate development firm in Davao City with over 60 years of experience in building
residential and commercial properties of good quality and ever-increasing investment value.
Alsons Dev established itself by introducing high-end open lot residential communities in Davao. Some of its
landmark developments, such as Ladislawa Garden Village, Woodridge Park, Las Terrazas, and Northcrest, are
widely regarded as among the most desirable addresses in Davao. In 2016, the company expanded its portfolio to
include mid-cost housing developments through its Nurtura brand, with the award-winning Narra Park Residences as
its maiden project.
In 2023, Alsons Dev expanded its geographical reach with the launch of Avia Estate, a 121-hectare mixed-use
township in Alabel, Sarangani. Narra Park Residences Avia, the first residential offering within the estate, exemplifies
the company’s commitment to redefining the standard of living in SOCCSKSARGEN.
Alsons Dev also offers prime retail and commercial spaces, including Poblacion Market Central, a cultural hub for
shopping, dining, and lifestyle experiences in downtown Davao; CityMall Northtown, a joint venture with
DoubleDragon Properties located in Northtown Center.
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