Maya bags Gold and Silver at PR Awards Asia-Pacific 2026
Maya , the Philippines’ leading digital financial services platform, won two accolades at the PR Awards Asia-Pacific 2026—Gold in the Best Brand Collaboration category and Silver in the Consumer Launch category. Its Welcome to Maya Black campaign was also shortlisted in the PR Event category. Maya took home Gold in the Best Brand Collaboration category, a new award under the Effectiveness track, for its 2025 campaign, Save a Housemate. Save with Maya. As young Filipino fans rallied behind their favorite housemate on Pinoy Big Brother—the Philippines’ longest-running reality show and local version of the global franchise—Maya saw an opportunity to encourage better financial habits. By replacing the legacy SMS voting system with a seamless in-app experience, Maya introduced “Save-to-Vote,” where users first deposit money into their accounts then cast a vote. Integrated into weekly on-air segments and amplified through fan content, Maya became an ...