Cebu Pacific Launches 30th Anniversary Brand Film ‘Si Cebie at Ako’

Cebu Pacific (CEB) opens 2026 with the release of its new brand film, “Si Cebie at Ako,”
which follows the journey of an aspiring flight attendant and illustrates a truth that many
can relate to: Every dream we hold close, comes with challenges—but it’s our
willingness to keep going that turns those dreams into reality.

The release of the film marks the start of CEBs’ 30 th Anniversary celebration this year.
“For three decades, Cebu Pacific has lived this truth,” says Candice Iyog, CEB Chief
Marketing and Customer Experience Officer. “Through hurdles, setbacks, and moments
of uncertainty, what kept us going was the belief that every flight we operate brings
someone closer to their dream—closer to family, to opportunities, to new beginnings.”
Over the years, CEB has flown Filipinos wherever they need to be—whether for
reunions, cultural experiences, or long-awaited adventures.

Beyond connecting people between destinations, the airline has also been part of
journeys that turn personal aspirations into milestones, enabling EveryJuan to move
closer to their goals with every flight.

In navigating these journeys, CEB witnesses both obstacles and triumphs among the
people it serves every day. Having faced similar experiences itself, the airline highlights
the inspiring stories of perseverance, grit, and hope of every Juan it flies.

Watch the full brand film here and be reminded that no matter where the journey leads,
dreams are always worth chasing.

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