Filipino fun and pride in SM Supermalls in Mindanao

Throughout the month of June, SM Supermalls in Mindanao brought mall goers to the front row of Philippine history through celebrations on arts, music, and culture. As cities in the south waved the Philippine flag with pride, SM Supermalls became centers of community activities that underscored the joys, fun, and pride of being Filipino. Various mall happenings became exciting reasons to visit SM—from sale events , to music festivals, and Filipino food fiestas. Striking art installations were also built in each mall to embody freedom, unity, and peace. These centerpieces were indoor sights to behold and powerful media to convey relevant messages about Mindanao and its ever resolute radiance. In SM City General Santos, the Guinakit—an ethos of the SOCCSKSARGEN region—provided a multi-sensory experience that indulged mallgoers with colors and sounds. The boat installation, docked in The Event Center of the mall, was heavily decorated in colorful traditional Musl...