Experience a festive Mindanao in SM Supermalls -vibrant celebrations abound malls in the region

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Throughout the month of August, SM Supermalls in Mindanao will be home to festive celebrations of key cities, highlighting food, music, arts, fashion and people of this colorful island.

This will happen through a regional campaign by SM aims to shine a brighter light on the South's tourism potential by establishing malls as the new cultural centers: Festive Mindanao.

Through this campaign, SM hopes to put emphasis on the already colorful festivals that Mindanao celebrates to create a renewed interest and awareness about the fun and festivity in the island at this time of the year.

Festive Mindanao is based on the idea that there is much to rediscover in the region. Tourists and locals do not have to look far to experience Festive Mindanao—there are SM Supermalls in key cities in the island!

With the exciting line of activities under this campaign, the celebrations cement the idea of SM as a cultural venue and Mindanao as an enduring tourism destination.

Festive Mindanao will involve all five SM Supermalls in Mindanao: SM City Davao, SM Lanang Premier, SM City General Santos, SM City Cagayan De Oro, and SM CDO Downtown Premier. The celebrations are mainly categorized into six components that cover retail, food and music, trade fairs, performance art, entertainment, and fashion.

Festive Mindanao 2017 event lineup of SM City General Santos

Shop for the biggest deals on great finds
SEP 1-10

SOUTH X MOUTH FOOD and MUSIC FESTIVALIndulge in the region's best local food and music
SEP 1-3, The Fountain Court

TRADE FAIRSExperience the best produce and crafts of every city
SEPT 6-8, Tuna Congress – Trade Halls

DANCES OF MINDANAOWitness a showcase of the region's colorful dances
SEPT 6, The Event Center and The Fountain Court 

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