Coca-Cola Philippines Expands PET Bottle Collection Program to Help Strengthen Recycling Efforts

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Coca-Cola’s expanded initiative officially kicked off with a Tapon to Ipon booth activation on April 29, 2025, at Terra 28th in BGC, showcasing the importance of strong community engagement.


23 May 2025, MANILA, Philippines — Coca-Cola Philippines builds on its ongoing
sustainability efforts with the expanded rollout of its ‘Tapon to Ipon’ PET bottle collection
program, marking an important step towards supporting local bottle collection infrastructure and
helping accelerate PET bottle recovery efforts across communities.


The expanded Tapon to Ipon program consolidates Coca-Cola Philippines’ various bottle
collection programs including the Tindahan Extra Mile (TEM) initiative into one program. With
over 6,000 collection hubs now in operation nationwide, the initiative aims to make recycling
drop off points more accessible to communities across the Philippines.


The initiative was officially relaunched with a community activation event on April 29, 2025, at
Terra 28th in Bonifacio Global City (BGC), highlighting the importance of strong local
engagement.


“Coca-Cola Philippines continues to innovate and improve our recycling systems to help
address plastic waste,” said Tony del Rosario, President of Coca-Cola Philippines. “By
expanding Tapon to Ipon, we are increasing collection and recycling access and reinforcing our
commitment to partnerships that help deliver positive impact in local communities.”


Originally launched in 2021 by Coca-Cola Europacific Aboitiz Philippines (CCEAP), formerly
Coca-Cola Beverages Philippines, Inc. (CCBPI), Tapon to Ipon has engaged sari-sari store
owners, customers, government agencies, and local governments to recover post-consumer
clear PET bottles.


“We are grateful to all our partners who continue to support collective environmental action,”
said Gareth McGeown, CEO and President of CCEAP. “Strengthening collection and recycling
infrastructure has always been a key goal of Tapon to Ipon, and its expansion underscores our
shared mission to empower communities and create a more sustainable future for Filipinos.”


The program invites consumers to exchange used PET bottles—regardless of brand—for Coca-
Cola product rewards at designated collection hubs, including sari-sari stores and special pop-
up booths at major local events such as the Sinulog Festival in Cebu City and Dinagyang
Festival in Iloilo City.

The aim is to bring the collected bottles to PETValue Philippines, the country’s first food-grade
bottle-to-bottle recycling facility located in General Trias, Cavite. PETValue Philippines, a joint
venture between CCEAP and Indorama Ventures, plays a critical role in turning post-consumer
PET bottles into new food-grade recycled PET (rPET) packaging.


To date, CCEAP has reached over 170 cities and municipalities nationwide. The program has
also been recognized at the FMCG Asia Awards, Quill Awards, and Asia-Pacific Stevie Awards,
underscoring its significant contribution to promoting more sustainable practices and
responsible waste management.

At the Tapon to Ipon activation in BGC, attendees dropped off their empty PET bottles and joined the “Dunk, Not Junk” shooting hoops game for a chance to win Coca-Cola merchandise, refreshing products, and other exciting prizes.

 


Incentivizing community recycling systems


As an expanded part of the program, which now incorporates the Tindahan Extra Mile program,
sari-sari store and carinderia owners will also become empowered to be rewarded for their
recycling efforts.


Implemented in partnership with Basic Environmental Systems and Technologies, Inc. (BEST)
and the Philippine Association of Stores and Carinderia Owners (PASCO), participating micro-
retailers collect PET plastic bottles and other recyclables from their communities and can earn
points based on the volume of materials they gather. They can use these points to redeem cash
or products through the bXTRA app.


Tapon to Ipon underscores the company’s ongoing commitment to sustainability. By partnering
with micro, small, and medium enterprises (MSMEs), retailers, private organizations, and local
government units, the company continues to build a strong network of collection hubs that make
recycling more accessible and engaging for communities across the country.


Hundreds of collection points have been established across the Philippines to make recycling
more accessible to communities. To find the nearest collection point, visit the interactive map at:
https://www.coca-cola.com/ph/en/brands/coca-cola/sustainability

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About Coca-Cola Philippines:
Coca-Cola has been refreshing Filipinos and making a difference in the Philippines for 113 years. The Philippines was Coca-Cola’s first market in Asia to begin local bottling operations. Today, the Coca-Cola system in the Philippines has evolved into a total beverage company, offering a diverse portfolio of brands in its beverage portfolio and employing approximately 9,000 Filipinos in 18 manufacturing facilities, nearly 70 distribution centers and sales offices nationwide. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging, recycling, sustainable sourcing practices and carbon emissions reductions across our value chain.
Learn more at www.coca-cola.com/ph/ and follow us on Instagram and Facebook.

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